“Having seen bell tents pitched for a friend’s birthday at a campsite in Hampshire, it seemed like a simple, yet genius idea, which we hadn't seen in Norfolk, where we lived. As a family, we’d always loved camping. We've camped in Europe, all over New Zealand, Australia and Norfolk. Our oldest son was just 18 months old when he spent his first night in a tent. “So we decided to set up our own bell-tent hire company in Norfolk. Our idea was to make the experience effortless by putting the tents up wherever customers wanted, so we’d attract reluctant campers and those who wanted to camp but didn't have the gear.

“Rach, my wife, and I, set up the business in 2019. We looked online and found a bell tent supplier with good tents for a reasonable price. We spent £3,000 on four tents and other items. We wanted to see how things panned out before committing any more money. We looked at competitor websites and used this research to help shape our offer. “It was a tentative start. We got bookings through word of mouth and linking up with a local campsite. We started a Facebook page and later launched our own website, which Rach created, she was a journalist. She came up with the business name and I created our logo.