“It’s always important, but during turbulent times, the importance of ensuring that your people remain well motivated cannot be overstated. A well-motivated workforce forms the backbone of a resilient organisation. “A well-motivated team remains agile and can adapt to ever-changing demands. Motivation is also key to ‘out-of-the-box’ thinking, which can make all of the difference when a business is struggling. A well-motivated team doesn't just keep the business running; it also ensures that it can make the most of every opportunity. A dip in motivation can seriously impact your productivity and profitability; your customers probably won’t get the service they expect, which may lead them to go elsewhere. Your reputation can easily get damaged. “When employees sense instability and economic difficulties, naturally, they’ll start to wonder about their futures, which can impact their motivation. And when one person starts pulling back, it can have a domino effect on others, so your business problems become even harder to overcome. “Good communication is essential. Keeping everyone in the loop – even when the news isn't good – can help to keep your staff motivated. When employees feel seen, heard and valued, they're far more likely to rally together, face challenges head-on and work with passion. Just remembering to acknowledge and thank people for their hard work and achievements can really boost their motivation, although that can easily be forgotten when a business is really up against it.